Lately, I’ve been trying to use facebook ads to drive some affilliate marketing re-bill offers. Well, most re-bill affiliate marketing opportunities do not come close to meeting the Facebook advertising guidelines so getting one approved is proving difficult.

Initially, I thought this was going to be easier.  I built my landing page promoting several offers and submitted it to Facebook.  It was approved in about 12 hours and I was under way (so I thought).  Well, my ad was very weak and I wasn’t getting a good CTR so Facebook increases my recommended minimum bid and I stop getting impressions.  I quickly update my ads, changing the targeting of the one I already have and adding more that are a little edgier.

Well, the Facebook Ad Monitors now decide that my offers are not meeting the guidelines.  Of course, they don’t exactly tell you this.  They give you a hint as to what terms are violated, but they don’t tell you if it is the offers or your site.  So, I spend the next day redoing my landing page to make 100% sure it meets the guidelines but I am still unable to get any ads approved.

Over the last day, “Ad disapproved” has become my new best friend.  I’ve submitted over a dozen ads with none being approved.  In doing so, I have noticed that for the exact same targeting, my minimum recommended bid increases each time one of my ads are disapproved.  I’m wondering if I am beginning to be marked as a “trouble maker” because I am continuing to try to get these ads approved.

It was my assumption that the recommended bids are simply determined by the targeting of your ad.  However, this seems to be  firm evidence that past performance plays into your future advertising recommendations on facebook.