Increasing brick and mortar’s business online
A customer called me on Friday to ask for a favor. It seems as though his business is declining faster than he can scale back, and at the current rate is about 30 days from closing his doors. With the economy the way it is, his entire industry is suffering and his competitors are dropping like flies. In the last year, his sales have been cut by more than half while his expenditures have remained steady.
His question to me was to see if I could do something online to bring in more sales. He has a tremendous sales team, I just need to get the phone ringing. Unfortunately, he doesn’t have much if anything to spend on advertising as his business isn’t doing well, so methods like PPC will be limited initially.
Keep an eye on this blog over the next week as we fill you in on our methods, what is working, and how much of an impact we are able to make with his brick and mortar business in a short time span.
