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Google Up To 68% of Search Market

The latest HitWise ratings are out and Google strengthens their lead in the search engine market. 

In all fairness, this doesn’t include AOL for some reason.  However, when targetting search engines, you must keep in mind that google gets twice as many searches as the other top 3 combined. 

This data just strengthens my opinion that you should target Google and spend all of your time on it, and just fall where you may in the other engines until your Google rankings are in line and you have time to work on the other engines. 

According to the latest Hitwise ratings, here is how the following top search engines rank:

Percentage of U.S. Searches Among Leading Search Engine Providers
Domain Apr.-08 Mar.-08 Apr.-07
www.google.com 67.90%  67.25%  65.26% 
search.yahoo.com 20.28%  20.29%  20.73% 
search.msn.com 6.26%  6.65%  7.77% 
www.ask.com 4.17%  4.09%  3.69% 

This entry was posted on Thursday, May 15th, 2008 at 10:21 am and is filed under Porch Talk. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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